In its most recent commercial, Toyota effectively explained the deep societal benefits that self-driving cars could offer. The sharp commercial features an older Toyota owner being driven around in an S-FR concept, recollecting his youth.

Japan’s life expectancy is considered the highest in the world by a consequential margin, and this inordinately large elderly population puts pressure on the country’s resources. A huge part of the company’s aim in investing heavily in self-driving cars is to cut the nation’s burden.

When Toyota first introduced its attempt into artificial intelligence research last year, the leading Japanese automaker discussed its mission briefly. 'As we age, mobility becomes more challenging; and larger segments of society are unable to drive or move freely. Also, the demands on healthcare systems and those who support the physically infirm continue to increase. Toyota believes the opportunities to improve everyday living through artificial intelligence supported technologies are boundless, with significant breakthrough potential for the development of life-saving intelligent vehicles and life-improving robots.'


Every company who ventures in self-driving cars intends to offer mobility to customers, however, Toyota puts it in front more than anyone else.  That mirror its home country, but it also gives investors enough reason to be excited for autonomous cars.


Toyota Moves Renewables in Texas

Toyota is planning to transfer into its new 2.1 million square foot North American headquarters in Texas. The company tapped Priority Power Management, a Texas-based independent energy management and consulting services company, to help it arrange how to utilize almost entirely renewable power for the electrical requirements of the new headquarters.

“Throughout the competitive procurement process, we challenged the conventional thinking of potential suppliers in many ways to achieve Toyota’s goals. In the end, we were successful in this endeavor and are honored to have represented such an innovative company like Toyota,” the company stated.

The leading Japanese automaker requested a complete energy supply purchasing strategy that would join on-site renewable electric supply, off-site renewable electric supply, alternative fuel supply, and standard electric supply. Working hand-in-hand with the Toyota team and its engineers, PPM evaluated several potential retail electric product structures based on the Japanese automaker’s energy usage forecasts for offices, data center, and light industrial facilities situated within the headquarters building.


The final outcome is an innovative electricity supply contract with MP2 Energy. The five year deal enables Toyota to have the operational flexibility to ramp up energy consumption over time. Moreover, it expects the introduction of a 7.75 MW solar photovoltaic system. MP2 will compensate Toyota with a fixed price for any excess energy sent back into the grid.

“This was an extremely complex engagement given the size and multi-use functional areas of the campus, not to mention the integration of the solar PV system,” John Bick, managing principal for PPM stated.

The MP2 Energy offers 1,100 MW of electricity capacity to commercial and industrial consumers in Texas, Illinois, Pennsylvania, as well as Ohio. The company combines plant development, plant management, demand response, and retail electric supply to its followers. It manages all other aspects of power markets, including asset management, commodity hedging, solar installation and offtake, wind and distributed generation, and solar retail products for household customers in Texas.

Market analysts are expecting Toyota to grow at an accelerated rate over the next five years.

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