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Walmart is attempting to test a new Black Friday and Cyber Monday strategy this year, which aimed at giving more accessible deals to online shoppers.  

Instead of releasing its online sales on Cyber Monday, the retail corporation is launching its Black Friday deals on Thanksgiving, along with a new set of deals the next day.

The company’s online assortment has nearly tripled, from 8 million products last year to 23 million products in an effort to compete well with Amazon, which has over 353 million products, citing 12 million directly and the rest from marketplace sellers, according to the most recent data.

Evidently, the retail giant now carries a large number of items that online shoppers couldn’t find in a Walmart store, along with products from brands such as Michael Jors, Ray-Ban, and UGG.

Leaked Walmart Black Friday Ad 2016

The Walmart Black Friday 2016 ad unveiled exciting deals for the most awaited shopping event of the year as it goes beyond with the popular Cyber Monday of the retailer known as the “Cyber Week.”

Meanwhile, the America’s largest retailer has dropped the prices of some of the highly anticipated gadgets and appliances, including toys for kids as part of their Black Friday deals.

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As the biggest shopping event in the United States will kick-start on November 25, the retailer giant expanded their Cyber Week to take advantage of this as well as to make room for more shopping deals from their growing product assortment.  

Based on the reports, Walmart’s Black Friday 2016 deals will begin on Thanksgiving morning and will overlap the Cyber Week sale that shoots through November 28.

“After nearly tripling its online product assortment this year from 8 million to more than 23 million items, Walmart today announced it will offer its largest Cyber Week assortment to date and kick off the event the day after Thanksgiving.”

Current Stance of Walmart Stock

The chart below illustrates Walmart stock’s movement before the most anticipated shopping event of the year, Walmart Black Friday 2016, along with its Cyber Week.

Given a sharp rally from an earlier session high of 69.29 to settle at 70.41 in today’s session with 1.12 basis points, the candle initially tried to break through at resistance 69.10 and edged higher above resistance 69.67, which served as the new support line after totally breaking out.

In addition, Walmart shares opened higher at 70.41 near resistance 70.24.    

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Conclusion

As the Walmart Black Friday 2016 and their Cyber Week is widely anticipated by online shoppers, investors remained enthusiast, which had indulged in selling the retail giant’s shares despite mixed results on the stock.

Therefore, market participants are recommended to still wait on the sidelines as the today’s close only attempted to break through the resistance level. However, as the the most awaited shopping of the year is nearing, it is expected that Walmart will be included on investors’ most active stocks lists.

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