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Amazon will start selling products from Monoprix, one of France’s biggest grocery store chains, through its Prime Now service, a move that will resonate through the country’s food retail industry.

The French retailer said the service, which launches this year, will be available in Paris. The service will be available via the Prime Now app, as well as online through a dedicated virtual store.

Since the e-commerce giant agreed to buy grocery chain Whole Foods last year for $13.7 billion, expectations that it could turn its attention next on Europe have encouraged French retailers to strategize on how to improve their own online offerings.

French Grocery Service

Amazon has made no secret of its desire to launch a grocery delivery service in France as part of global ambitions to expand food retail.

"Thanks to this unique partnership between Amazon and Monoprix, Casino Group reinforces its omni channel distribution strategy," Jean-Charles Naouri, chief executive of parent group Casino, said in a joint statement with Amazon.

Leclerc, France’s biggest food retailer by market share, privately held operator Systeme U and Casino were all linked with Amazon in recent months, which has progressively been building its presence in France. It has run its Amazon Prime Now delivery service in Paris since 2016.

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French Supermarket Groups

French supermarket groups have been slow to develop e-commerce but are now trying to catch up.

Carrefour announced in January it would invest 2.8 billion euros ($3.48 billion) in digital commerce over the next five years, six times its current investment.

Casino said in November it would use British online retailer Ocado's e-commerce platform to help expand, and Leclerc launched its own home delivery service in Paris earlier Monday.

Groupe Monoprix generated 5 billion euros in business in 2017 and makes than 3 million deliveries per year in more than 150 towns and cities across France, it said.

Groceries sourced from Monoprix will be available in the Prime Now app and website through a dedicated virtual store, the companies said.

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