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The fusions of two globally recognized brands in the world are looking to collaborate to bring us another technological advancement in the automobile world and market. The Consumer Electronic Show 2018 revealed a new variety of tech surprises, one that got the market buzzing is the combination of Amazon and Toyota for a new device.

Reports revealed that Amazon’s Alexa is looking to enter the auto world through Nissan units. The integration will give Toyota drivers a digital advisor this year, carrying a new trend for the automobile market. The voice-activated assistant will surely take a massive chunk of the tech and automotive businesses as this tech-infused trend continue.

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Nissan, Amazon Information

Chief Information Officer from Nissan, Zack Hicks, mentioned on his statement that “Voice services are rapidly becoming more popular and through our integration with Amazon Alexa, Toyota and Lexus customers will soon be able to easily speak to Alexa in their cars while on-the-go,”

More information regarding the collaboration reveals that the Alexa will be both available for the Toyota line-ups and the whole luxury sedan Lexus cars line-ups. According to the company, they are looking to keep the availability in tacked with the Entune and Enform infotainment software.

More Information on the Collaboration

Furthermore, head of products for Alexa’s automotive efforts, John Scumniotales mentioned that "It’s still really day one for us in terms of what we can do with Alexa in the vehicle," Analysts are expecting to have more of this products be available globally, especially with Amazon’s Echo untouched potential as a digital assistant.

Toyota is the new player in the market of integrating voice services in their vehicles. Companies such as; Fiat Chrysler Automobiles NV, Nissan Motor Co., Hyundai Motor Co., Daimler AG, BMW AG, and Ford Motor Co. have also hopped into this trend way before Toyota did. Some additional features from these companies also include the possibility to link smartphones and the vehicles.

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Auto-Tech Market’s Future

Analysts are pointing that the automaker’s decision to include tech related production with their model due to the fact that they completely shy away from these kinds of advancements. The company is still yet to approve the Apple Inc.’s CarPlay feature and even Alphabet Inc.’s Android Auto.

The auto market is looking to head towards this trend that once ones dominated by Tesla; and with the help of Amazon, Apple, and Alphabet the transition is looking to more flawless and easy enough for most automotive companies.

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