In just five days, Apple Inc’s MacBook Pro has already outsold the total sales of every major Windows-powered laptop. Only one laptop remains ahead of it in sales, and that is none other than its predecessor—the twelve-inch MacBook which went on sale in April 2015.
MacBook Pro has sold almost four times as many units as Microsoft’s Surface Book, nine times as many units as the Asus Chromebook Flip, and ten times the Lenovo Yoga 900 and Dell Inspiron 2-in-1, according to Slice Intelligence.
The numbers are supported and verified by Apple’s reports of record online sales and supply chain reports of multiplied component orders.
Slice Intelligence collects its data by analyzing e-receipts from its 4.4 million online shoppers, taking into account only online sales in the US.
The computer comes in 13- and 15-inch form factors and runs on Apple’s mac OS Sierra operating system. Besides, better processing power, MacBook Pro’s most important feature is its Touch Bar.
The feature, which rests above the device’s keyboard, is a multi-touch glass strip that lets users interact with the on-screen software with their fingers. The Touch Bar is Apple’s answer to Windows-based computers featuring touchscreens.
Despite the robust sales, current controversy from enthusiasts are bothered by so-called pointless changes and reductions for a pro-focused machine. Specifically, the Pro model shuns full-size USB ports, the MagSafe charging connector, HDMI port and SD Card slot for four reversible USB-C ports.
Phil Schiller, Apple’s marketing chief, elaborated that, “We know we made good decisions about what to build into the new MacBook Pro and that the result is the best notebook ever made, but it might not be right for everyone on day one.”
“That's okay, some people felt that way about the first iMac and that turned out pretty good.” He added.
As a peace offering, the tech giant offered a peace offering to pro users in the previous week by trimming prices temporarily on USB-C and Thunderbolt 3 accessories. Several users will require new cables to connect legacy accessories to the USB-C ports on the new MacBook Pro.
MacBook Pro Sales
In October, when Tim Cook and his team unveiled the MacBook Pro, which had a thinner redesign, the floodgates opened: pre-orders began and the rush was on. Apple hit an all-time high market share profit last week, posting an impressive 103.6% of all smartphone industry operating profits.
Launch sales for the MacBook Pro are already equal to 78% of all of the revenue generated by early 2015’s MacBook. The new Pro machine has received more orders than any other professional-grade notebook the company has ever created.
Now, there is a saying in new technology hardware that you can always sell out your first week if the marketing is good. The second and coming weeks require a great product, a confident market, and solid word of mouth. And Apple visibly had the marketing and demand for that in the first week in sales. All of the signs are the future sales are guaranteed, at least in the medium term.
However, there are long-term doubts about the MacBook Pro range, not because the professionals who have backed Apple for decades have worries that the ‘Pro’ devices are no longer apt for their professional needs. That’s an issue Apple could solve in the next manufacturing of the laptops that should focus on performance than price. It’s the consumers who want a solid, reliable, and fast machine that outnumber those said professionals and are satisfactorily buying the latest MacBook Pro.
As of now, short- and medium-term prospects look healthy. Long-term is still in a cloud—a question for another day.
The AAPL stock struck in the red as it ebbed 0.16% to 110.75 at the close of Wednesday’s trading, but subsequently recovered in pre-market hours, climbing 0.80% to 111.89. Indicators seem to point the stock to move higher later in the day.
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