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Build-A-Bear Workshop has recently expanded its proprietary intellectual property offerings as the company introduced the Beary Fairy Friends™ to the public. Beary Fairy Friends™ will join the company’s product line up such as the Promise Pets™, Honey Girls™ and the Christmas exclusive Merry Mission™.

Beary Fairy Friends™ is a Build-A-Bear Workshop original that features a 16" Enchanted Unicorn and a 16" Fairy Bear. These toys can be customized with various coordinating accessories such as whimsical light-up wings, a light-up fairy princess dress, and a flower crow. More so, consumers can fashion their respective plush with a Magical 3-in-1 Fairy Sounds or a Sugar 'n' Sparkle scent. The Enchanted Unicorn and the Pink Teddy bear both costs at a retail price of $25 each.

The target market of the collection is set for young girls. With this, they can express their creativity while helping others, while building an affinity for cooperative and magical fantasy-play experiences.

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Build-A-Bear Workshop, Inc. is an American retailer headquartered in Overland, Missouri, that sells teddy bears and other stuffed animals.

"Our adorable new Beary Fairy Friends collection is inspired by acts of kindness, and the intrinsic value of being friendly and helpful to others," Chief product officer of Build-A-Bear Workshop Jennifer Kretchmar, told reports. "We hope this line inspires Guests to use creativity and imagination to find their heart and their wings, do good deeds for others and make a Beary Fairy Friend uniquely their own to bring along on their journey."

Along with the introduction, Build-A-Bear Workshop stores in the US will also hold Beary Fairy Friends events throughout the month of April. Interested guests can partake in the "Find Your Heart, Find Your Wings" scavenger hunt and build their very own Beary Fairy Friends.

Trading Performance

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Shares of Build-A-Bear Workshop remained bullish in its recent trades. The recent candle successfully added 2.09% as it closed trades at 9.75 while having a high of 9.90 and a low of 9.45.

As for its Coppock curve, the indicator signaled a potential opening for a downtrend. While it is high above the positive region, a buy would be much more advised.

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