Last week, Build-A-Bear reported its net loss for the second quarter in which amounted to $1.5 million or $0.10 per share which is lesser than last year’s $4.3 million or $0.28 per share in the similar quarter.

The toy retailer had its total revenues at $77.2 million, which is an upsurge of 2.8% if top compare it with last year’s $75.1 million of the same quarter.

As for the Adjusted Net Loss, it was at $2.3 million or $0.15 for each share which is also a narrowed result compare to $3.7 million, or $0.24 per share year over year.

As for its shares for the accumulated time periods since the first fiscal period, the toy company saw its shares drop down by 23% compared to 25% of last year’s results.

Analysts expected that Build-A-Bear would report a loss of $0.20 per share and a revenue estimate of $78.58 million.

Also on the second quarter, the toy company told reports that it was able to erect 23 new stores and has shut down some in six locations. 16 stores were also revamped on the said time period. Since the 1st of July, Build-A-Bear’s total stores are 353 which count the 93 ones in Discovery Formats, 293 in North America alone, 59 for stores in Europe and a lone one in China. To add, 88 stores in 11 countries are also part of the total as these are the other international franchisees.

Further Plans

Last Thursday, Build-A-Bear Workshop announced its plans to potentially make a return in Manhattan by erecting a store next to the Empire State Building in where it had a temporary branch before.

Additionally, Build-A-Bear is also planning to debut a new collection line of My Little Pony in the latter periods of the year. My Little Pony will add to the store’s lineup of limited edition Pokémon and Star Wars collection.

According to the company’s Chief Executive Officer Sharon Price John, Build-A-Bear’s action of adding smaller format concourse in malls has found success. It brought bigger sales per square foot than its customary lineups in its mall branches. Build-A-Bear added 17 U.S Concourse stores in the recent quarter in which equaled to 20 concourse location overall.  

“Clearly we’re excited about the potential of this new model,” Price John told reports. “It’s hard to walk around a Build-A-Bear when it’s right in the middle” 

Trading Performance


As indicated in the chart, Build-A-Bear Workshop had massive bear domination in the earnings release date but has recovered somehow by adding a significant amount of bulls in the latter. The recent candle added 1.04% which concluded at 9.75.

The RSI level mirrored that chart performance as well. After a big leap from the 50’s to the 30’s region, the indicator managed to get back up to 41.24 in its recent trades.

Lastly, its Coppock Curve is still below the negative zone – specifically at -6.73 which would indicate a sell for the stock. It has been on the negative zone since May 2017.

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