Estée Lauder has recently employed a new SVP and chief information officer in hopes to further aid the development of technology solutions for its retail, digital, social and analytics endeavors. Michael Smith was asked to fill the said positions and will be reporting to Chief Financial Officer Tracey Travis.

The famous make-up company will know have the have the experience of Smith in fields such as IT, commercial and functional practices. Additionally, Smith will manage the development of its IT applications and other infrastructure in which can add to the growth strategy of Estée Lauder.

Furthermore, Smith will also supervise the make-up company’s daily technical operations with an emphasis on pushing its global tech solutions.


Estée Lauder is known for its beauty and cosmetic products.

“Consumer preferences, powered by new technologies, are rapidly changing the beauty industry,” Travis told reports. “Michael’s forward-thinking approach to technology and commerce combined with his deep expertise in building innovative digital and analytics capabilities will further advance our brands’ growing technology needs and maximize our leadership potential in innovative technology.”

 Prior to joining Estée Lauder, Smith served Borma Technologies – a technology consulting company. A former Chief Executive Officer, the company specializes in technology and management advisement for fields such as sports, life sciences and information technology.

To add, he was also the founder of the company and has served numerous technology companies in management positions such as Mylan. Smith was the global head of digital and innovation and global business services of the said company.

More so, Smith also joined Nike before and has served the company for 22 years in both brand and technology sectors. He also is currently a member of numerous advisory boards.

Trading Performance


At the time of writing, Estée Lauder added 0.39% in its recent trades by projecting another bull candle that added to its current trend. While still trading, it seems like it will store more bulls as it progresses later on. So far, a low tail hasn’t been seen.

As for its Relative Strength Index, the indicator traded above the 60’s region and has the possibility to trade beyond the said region soon. It is currently 62.80.

Lastly, its Coppock curve also indicated an uptrend which specifies a potential uptrend soon. However, it is still at the negative region but with the performances above, a hold on sell would be advised. It is currently at -1.52.


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