With its new Fusion Sport sedan, Ford Motor Co. is aiming at luxury cars from Germany. Following its success with Explorer Sport and Edge Sport, the carmaker seeks to woo performance car buyers.
Ford is not only eyeing on owners of V6-equipped Toyota Camrys and Honda Accords, but also some other distinguished German vehicles that display a five-figure premium over the 2017 Fusion Sport.
The car maker challenging German luxury cars with the Fusion is noteworthy due to Lincoln executives specifically saying their brand is not pursuing buyers of those cars.
Instead, they describe Lincoln’s focus as “quiet luxury,” modulating performance in favor of plush interiors and high-end materials.
The automobile manufacturer mentions of the 2017 Fusion Sport’s 2.7-liter twin-turbocharged EcoBoost engine which generates 380 pounds-feet of peak torque, noting that it is more than the Porsche 911 Carrera S, Mercedes-Benz E400 3.0L Turbo and BMW 535i.
Furthermore, it includes an all-wheel drive as standard, begins at $34,350 inclusive of shipping, which is $11,355 more than the base Fusion but at least $20,000 less than any of the German cars it listed.
The Fusion Sport will be on sale this summer with estimated fuel economy of 17 mpg city/26 highway. Additionally, it is rated at 325 hp, making it the most powerful mass-market midsize car in the U.S.
Wade Jackson, Ford’s marketing manager for the Fusion, mentioned in a statement that “It’s not just Fusion buyers who want something hotter. Owners of other midsize sedans, along with our own dealers, ask repeatedly.”
Ford will be built on confidence on this new venture. While Explorer sales soared 24% from 2013 to 2015, Explorer Sport soared 103%. Edge sales were nearly flat over that same period, but Edge Sport rose 62%.
Ford shares closed down 0.75% or 0.10 points, settling at 13.26 at the last session on Thursday.
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