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American automaker Ford Motor Company is the latest business to join other carmakers in securing public health as it launches its own scrappage scheme for its customers in the UK, enabling the auto giant to keep the most polluting vehicles off the road. 

Ford Britain’s chairman and managing director Andy Bratt stated that the company shares the society’s concern over air quality which is why they are aiming to remove generations of the most polluting automobiles, so as to have a quick positive effect on air quality.

The scrappage scheme is also supposed to encourage drivers to switch to a more eco-friendly type of vehicle.  

ClientEarth’s lawyer Anna Heslop said that the motor industry seems to be finally waking up to the damage dirty diesels are causing to people’s lungs as well as to their reputation.

Ford Scrappage Scheme

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According to the deal, consumers in the UK will be given an incentive to exchange their vehicles over seven years old, by offering £2,000 ($2,570) off on newer models. The precise discount will depend on the dealership and whether the buyer is purchasing on finance.

The scrappage deal is expected to take place from September 1 to December 31 this year. Vehicles set for the trade-in will have to be registered along with its current owner for at least 90 days.

Those who will be trading in new Ford models with a price range from £12,000 to £20,000 and above will be the one to receive the £2,000 discount.

Moreover, the combination of scrappage incentive with other regular offers could get customers a markdown price of up to £4,000 for a car, while £7,000 could be cut from the cost of a van.

Unlike the scheme of other leading carmakers such as BMW, Mercedes, and Volkswagen, Ford’s different since the Detroit-based auto group will not only accept diesel-engine cars but vehicles running on petrol as well.

Ford said that through this method, they would be able get rid of hundreds of thousands of vehicles producing the most pollutants on the road across the UK.

It will be replacing any Euro V diesel or petrol cars with a model equipped with the latest Euro VI standard engine that releases about 80 percent to 90 percent less of the polluted nitrogen oxide (NOx) as well as particulates.

The scrappage scheme had also made some analysts think that the share of the diesel market could go as low as 15 percent by 2025.

Britain 2040 Diesel and Petrol Car Ban

Ford launching its own scrappage deal was also in response to Britain’s plan of banning the sale of new diesel and petrol-fuelled cars by 2040, so as to push the people to buy electric vehicles (EVs) to lessen the rising levels of NOx that is primarily threatening public health.  

The British government said that the move was necessary seeing that the poor air quality is taking a toll on people’s health, and with ministers believing that it poses the most serious environmental risk to public health in the UK, as the country has already lost £2.7 billion in productivity from a year earlier.

According to data presented by the Society of Motor Manufacturers and Traders (SMMT) UK has about 19 million pre-Euro V cars on its roads, and through Ford’s way, the amount of carbon dioxide (CO2) produced by these vehicles can be reduced by as much as 15 million tonnes per year.

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