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Ford Motor Co will introduce 15 new vehicles in China by 2025, including eight all-new SUVs and at least 15 electrified vehicle models from Ford and Lincoln, the company’s CEO Jim Hackett and Bill Ford said at an event in Shanghai, as it looks to bolster sales growth of hundreds of thousands of EVs in the world’s largest car market where the government supports the move towards cleaner cars. Also, the new Zotye-Ford joint venture is planning to introduce a range of affordable all-electric vehicles.

“China is not only the largest car market in the world, it’s also at the heart of electric vehicle and SUV growth and the mobility movement,” Bill Ford said. “The progress we have achieved in China is just the start. We now have a chance to expand our presence in China and deliver even more for customers, our partners, and society.”

Peter Fleet, Ford’s head of Asia-Pacific said, “We are going to have a rolling news programme of launching electrified vehicles in China.”

“Clearly with this kind of product onslaught, the number of electrified vehicles we expect to be selling in China very soon is in the hundreds of thousands.”

Mr. Fleet did not disclose information on most of the models, but the first will be a Mondeo hybrid electric car to go on sale next year.

In 2016, electric vehicles and hybrid vehicles sales in the country rose 53 percent to 507, 000, partly due to subsidies of up to $15,000 per vehicle.

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The U.S. automaker company expects 6 million electric vehicles will be sold yearly in China by 2025. Ford comes later than U.S. competitor General Motors in the electric car race, with GM already markets a long-range family car, the Chevrolet Bolt, in the U.S.

Ford changed chief executive Mark Fields this year with Jim Hackett, the chief of Ford’s future technology business.

The company wants 70 percent of the cars it sells in China to be electric or hybrid by 2025. Last month, it announced a $756 million equal partnership with China’s Anhui Zotye Automobile.

Beijing has put pressure on carmakers into rolling out EV production in September when it introduced a system of steadily rising quotas that will reward automakers for developing more battery-powered cars starting 2019 while pushing them to buy EV “credits” from other producers for every conventional car they produce.

Automakers have reacted by unveiling striving China EV plans. In fact, last month, Volkswagen said it would inject 10 billion euros to create new-energy cars in China by 2025. In August, Renault and Nissan joined longtime partner Dongfeng Motor to make a new electric vehicle joint venture.

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Sales of electric cars in China have toned-down this year as subsidies have dropped. However, Mr. Fleet said he projected continued policy support.

“(China’s government) have a clear stated intent that they want to become winners in this technology of electrified vehicles. I buy that China is going to be very big on electrified vehicles and I expect Ford to play a big part in that,” Fleet said.

“Don’t overlook the customer. The Chinese customer has a propensity to take up new technologies,” he said, adding EVs were believed to have advantages,  such as being quieter and feeling more responsive to drive.

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