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As reported in its quarterly results, Hershey Co. declined after missing the market estimates for its on its profits and quarterly sales data. Reports added that the decline rooted from the poor performance in the pivotal U.S. market of the company.

In further details, sales of Hershey for the fourth quarter declined by at least 1.6% due to the weak US demand for chocolate. Also, the forecast of the company for 2018 did not impress investors in the said period, regardless of the estimated upsurge from the recently approved tax reform.

Additionally, the international sales sector of the company indicated a drop by at least 5.4% in the recent quarter. The unfortunate expansion of the candy company into China could be a factor to such. The performance of the Hershey in the said company had a 30% plunge in the period.

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Hershey's Kisses Creamy Milk Chocolate on a supermarket shelf. Hershey's Kisses is a brand of chocolate manufactured by The Hershey Company.

Hershey as a company makes revenue from marketing various candies in the US. However, the famed candy company faced pressures in terms of its product diversity, especially in these times where consumer behavior changes.

Recently, Hershey approved the acquisition of Amplify Snack Brands Inc. for approximately $921 million. The company also purchased the maker of SkinnyPop popcorn to further diversify its salty snacks lineup.

Cocoa Forest Protection

In other news, the company has recently announced that it will be committing to no new deforestation in its global cocoa supply chain. Such commitment is aimed to halt the fragmentary deforestation and guarding plantations in the cocoa-growing expanses. This is where the company usually get its cocoa supplies for its prodcuts.

The core modules of the commitment include No new deforestation for cocoa and Agroforestry. No new deforestation for cocoa is an authoritative pledge to not source cocoa from anyplace in the world where new deforestation has befallen, whereas Agroforestry is to support shade-grown cocoa through tree planting programs. 

“Deforestation in cocoa regions must end and every stakeholder in the cocoa supply chain needs to work together to protect the forests for future generations,” Chief Procurement Officer at The Hershey Company Susanna Zhu told reports. “We are committed to working with local governments and civil society to strike the right balance between producing cocoa for the world and conserving the precious natural ecosystem.”   

Trading Performance

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Despite trading bullishly in its most recent trades, the trading performance of Hershey Co. is still expected to decline as indicated in its Coppock Curve. While it is no longer oversold, a sell would still be advised as it is still heavily down under the negative region. It is currently on -15.39 at the time being.

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