In recent reports, JetBlue has just finished an eight-month review process by appointing a New York-based Digital Design company, Big Spaceship, to act as its partner.
“JetBlue is a distinctly human, ambitious brand, with a reputation for understanding travelers in ways most airlines do not,” Chief Executive Officer and founder Michael Lebowitz told reports. “Being a forward-thinking and forward-acting organization, JetBlue has the stage for the best travel experience possible. We couldn’t be more excited to be their partner in elevating the airline experience.”
Big Spaceship will now handle JetBlue’s digital sector such as its receptive site, smartphone applications, overall user experience, design preface and other technological growth. The agency has already instigated some projects under the company with a three-year systems design engagement. This will ostensibly “lay the foundation for a completely new digital experience.”
Big Spaceship will be allotting 15 individuals from the company to work with JetBlue. It will be led by Arthur Fullerton, chief technology officer of BS, director of client services Laura Breines; vice president, UX Heather Harrigan; and executive design director Harry Garcia – a recent acquisition from MullenLowe Profero New York in April.
The big partnership was announced after ending of Big Spaceship’s international social media AOR relationship Samsung in the early periods of the current year. However, it will still continue to work with the tech giant on a per-project basis. This will be Big Spaceship’s first ever airline partnership.
On the word of Kantar Media, the company paid around $20.6 million for its media sector back in 2014 which was considerably beneath contenders such as Southwest, Delta and United.
JetBlue showed signs of upturns in its recent trades. The airline company had a decent amount of bulls in its latest candle which finished at 23.02 from its opening of 22.88. It had a high of 23.20.
As for its trading indicators, if the upturn persists then it is likely that the company will enter the 60’s region. So far, it is at 58.46.
Lastly, its Coppock curve inched a bit despite trading on the negative region. It can touch the positive zone soon so a hold on buy is recommended as the stock is still at -0.97.
JetBlue generally added .19 points to 0.83 overall.
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