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Luxury Brand Louis Vuitton just produced its first ever SmartWatch. The leather craft company announced that the new gadget which had an aim to rival Apple Watch is now on the works.

Named as Tambour Horizon, LV plans to elevate the smartwatch industry by revolutionizing its first one just as how it did with its suitcases back in 1854.

 “It’s too feminine and looks too much like the smartwatches already on the market,” Head of watchmaking at LVMH Jean-Claude Biver, who supervises LVMH brands Tag Heuer, Zenith and Hublot. told reports. “To be totally honest, it looks like it was designed by a student in their first trimester.”

Tambour Horizon is at 42 millimeters in diameter and is said to be quite similar in size with Apple Watch. It differs with the current price however. It is valued at $2,770. Tambour Horizon is also available in three colors namely Graphite, Monogram and Black. Its straps are also detachable and so far have 60 designs to choose from. It is shaped from Louis Vuitton’s Tambour Moon watch design plus a concave bezel model.

Tambour Horizon will run under the Android operating system of Google. Not only that, it will also be compatible with the iPhone system. More so, it will feature a varied set of exclusive functions such as the My Flight feature in which can notify its users on their flight dates, gate information and postponements.

To add to the usual phone calls and SMS messaging, the watch also has City Guide where it can point a user to a nearby hotel, restaurant or even historical landmarks. It also detects nearby tourist attractions in a real time basis.

However, will the higher class individual show interest on the new gadget?

“Right now, the smartwatch market is dominated mostly by Apple and then by Samsung,” Weston Henderek, director of connected intelligence at the NPD Group explained adding that, “We do not expect to see this dynamic shifting any time soon.”

LVMH also had success in its Tag Heuer business and is expected to mirror the same performance with Tambour Horizon. “Tag Heuer proved it could be successful in this space early on, but the volumes were still low,” Henderek adds. “Luxury watchmakers have a real opportunity at the high end of the market to tap into potential new customers with new smartwatch offerings.”

Although smartwatch sales are not that hyped in the market, analysts predicts that the global smartwatch market will raise by 18% to beyond $10-billion (U.S.) in 2017.

“I think it’s fair to say that the smartwatch market hasn’t been the boon for Apple and others that some expected,” says retail analyst Doug Stephens. “That said, they sold six million of them in the fourth quarter of 2016, so there’s still a net negative impact on the makers of conventional watches,” Henderek concludes.

On the word of LVMH, its watch and jewelry sales cultivated 8 per cent in the concluding quarter of 2016. Undeniably, Louis Vuitton’s Tambour Horizon could capitalize the brand’s established watch sales, but it just may well keep a fresh age group of clienteles as well.

Trading Performance

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LMVH had bulls in its recent trades upon the announcement of Tambour Horizon. The stock opened at 245.58 and closed at 246.51.

As for its indicators, RSI Level was last seen dipping down and has entered the 30’s region. It is currently at 39.78. And its Coppock Curve mirrored the same performance. It is presently down at -6.72 – a negative region indicating a sell for the luxury stock.

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