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Leading global digital payments company PayPal Holdings, Inc. announced on Wednesday that it has launched its domestic operations in India, as it aims to offer an efficient payments experience both domestic and cross-border transactions for its users in the country.  

PayPal India’s managing director and country manager Anupam Pahuja stated that they already have collaborated with sellers catering to these segments , adding that as India is moving away from their major rival, cash, their digital platform and technology will have a broad reach in the country’s market.  

Pahuja also said that they are trying to minimize the amount of cash in the system, so as to turn India from being a very cash-based society to a less-cash society.          

A recent report stated that digital payments space in India is expected to reach about $500 billion by 2020.   

PayPal’s senior vice president Rohan Mahadevan said that they are proud to be a part of the country’s soaring digital payments business, adding that they are excited on their prospects in a market that is highly inspirational and aspirational.      

PayPal’s shares declined 0.2 percent to $74.21 in the after-hour trade on Wednesday.

PayPal India Operations

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According to the California-based online money transfer provider, Indian consumers can use PayPal upon its launch as a mean to shop online at some of the country’s most popular businesses.

Sellers offering PayPal will then be able to process both local and global payments through the company’s service, allowing them to reach millions of PayPal customers around the world and in India using only a single integration.

The fin-tech group currently has about 218 million active accounts in more than 200 markets.

PayPal already has a long history of offering cross-border payments in India, which has enabled small and medium-sized enterprises as well as freelancers to leverage the global opportunity.

PayPal to Face Competition in India

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PayPal is a major mover in the digital payments sector, and with its venture into the Indian market, it is likely to face strong competition from some of the present players in the country.

These potential rivals include, Indian e-commerce brand and India’s market leader Paytm, digital wallet group MobiKwik, fin-tech company PhonePe, as well as freshly launched Amazon Pay and Google Tez.

Seeing the companies that it will have to play off against, PayPal will have to rely on its certain features if it wants to gain the upper hand over them.

PayPal’s features include One Touch, Refunded Returns, as well as the Buyer and Seller protection, which offers 180-days dispute resolution window, which will refund the money of the buyer in the event the online merchant is unable to send the product bought by the customer.

The online payments operator will also pay the seller in case the customer ends up not paying for the items.

In addition, PayPal said that another key differentiator for it lies on its almost-a-decade track record of making payments secure online.

The company has also established a customer service center in India, which have multi-lingual support capacities as well as an on ground sales team to manage customer engagement and education.

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